History of Graphic Design and Advertising
From ancient communication tools to the present day digital revolution, each era in history and the key players involved in their evolution will be examined.
Sketching and Drawing Advertising
This course will introduce students with sketching of live and inanimate objects and nature in pencil to inbuilt observation & sketching skills among students. .
Design & Layouts
Student will be guided through projects where the objective is solving hurdles with effective design solutions. Editorial and promotional projects are undertaken with an emphasis on the creation of dynamic and effective design solutions on the professional execution of finished product. .
Visual organization of typographic design will be applied for effective, diverse, and comprehensive advertising and graphic design solutions to grid work, hierarchy, type management and selection encouraged through appropriate project work. .
Color for Communications
the psychology of color, basic methods of digital color management and the role of color in marketing and branding will be investigated through project work and discussions relating to the world of advertising and graphic design. .
This course introduces drawing and rendering techniques required to facilitate the expression of creative concepts on paper. Drawing and rendering skills are further developed in this course, and techniques are applied to projects relating to the advertising and graphic design industries. .
Students will deconstruct advertising and design campaigns to inform their development of appropriate concepts and visual executions for a variety of product, service and brand categories. .
This course requires students to produce campaigns demonstrating use of their skills in creative strategy, visual communication, and digital design. This course builds on the creative and strategic skills introduces in GRAPHIC Advertising and continues to team art directors and copywriters together to conceive, design and present professional advertising campaigns. .
Corporate identity plays an important part of a company's image. This course concentrates on strategic symbol and word mark development. .
This course covers a wide range of packaging projects and applications. Simplicity of ideas and designs will be stressed as well as redesigns, family designs, and new product designs. .
Chapter 1: sketching & drawing
Chapter 2: advanced visualization
Chapter 3: advanced creative layout
Chapter 4: Printing Prepress & Output
Chapter 5: post Press