"Graphic designers creatively solve visual problems to successfully communicate messages to a variety of audiences"
Certificate Print Graphic Designing (CPGD) intensive course is best graphics designing in Delhi, from beginners right through to advanced level in all the main advertising & print graphics packages Photoshop, Illustrator, CorelDraw, Indesign, are essential tools for the production of a range of Advertising & Multicolour Digital and offset Print Graphics.
Graphic Designers produce mainly 2D designs for a variety of purposes, allowing you to develop expertise in print-based graphics design like book publishing, newspaper/magazine advt. & publishing, packaging design, posters, logos, stickers & labels, corporate identity and branding, editorial design, wayfinding and exhibition design, hoarding & signage, advertising, information design, digital moving image and more. The industry demands a graphic designer, visualizer and art directors with solid, visual strategic, conceptual, typographical, colours, prepress and posts press technique. Our industry experts tutors will show you how to balance your ideas and design skills with these software programs kick-starting your visuals and helping you towards a potential career in design agencies, publishers, advertising agencies, multimedia production companies, local government, charities, commerce and industry. Our tutors are friendly and knowledgeable, having many years experience in the industry.
History of Graphic Design and Advertising
From ancient communication tools to the present day digital revolution, each era in history and the key players involved in their evolution will be examined.
Sketching and Drawing
This course will introduce students with sketching of live and inanimate objects and nature in pencil to inbuilt observation & sketching skills among students.
Design & Layouts
Student will be guided through projects where the objective is solving hurdles with effective design solutions. Editorial and promotional projects are undertaken with an emphasis on the creation of dynamic and effective design solutions on the professional execution of finished product.
Visual organization of typographic design will be applied for effective, diverse, and comprehensive advertising and graphic design solutions to grid work, hierarchy, type management and selection encouraged through appropriate project work.
Color for Communications
The psychology of color, basic methods of digital color management and the role of color in marketing and branding will be investigated through project work and discussions relating to the world of advertising and graphic design.
This course introduces drawing and rendering techniques required to facilitate the expression of creative concepts on paper. Drawing and rendering skills are further developed in this course, and techniques are applied to projects relating to the advertising and graphic design industries.
Students will deconstruct advertising and design campaigns to inform their development of appropriate concepts and visual executions for a variety of product, service and brand categories.
This course requires students to produce campaigns demonstrating the use of their skills in creative strategy, visual communication, and digital design. This course builds on the creative and strategic skills introduces in GRAPHIC Advertising and continues to team art directors and copywriters together to conceive, design and present professional advertising campaigns.
Corporate identity plays an important part of a company's image. This course concentrates on the strategic symbol and wordmark development.
This course covers a wide range of packaging projects and applications. The simplicity of ideas and designs will be stressed as well as redesigns, family designs, and new product designs.
Chapter 1: sketching & drawing
- History of Graphics Design & Advertising
- Laws of Design
- Visualization technique
- Scribbling layouts
- Vector Illustration
- Vector Vs. Raster
- Manual Illustrations
- Color theories/communication
- Gestalt psychology of Design.
Chapter 2: advanced visualization
- Packing Multiple Pictures onto a Single Page
- Preparing a CMYK File for Commercial Reproduction
- Vector Masks, Paths, and Shapes.
- Retouching and Repairing.
- Advanced Layer Techniques.
- Creating Special Effects.
- Masks and Channels
- Preparing Images for Two-Color Printing.
- Different file formats for Print designing (PSD, EPS JPG, TIFF, etc)
- Resolution explained (What is DPI?)
Chapter 3: advanced creative layout
- Collages and Masks Technique
- Advanced Raster techniques
- Image manipulation & correction techniques
- Designing Brochures, & Catalogues
- Newspaper & Magazine Advertisement
- Designing for publications
- How Advertising agencies work
- Printing to an Inkjet Printer
- Assignment Projects
Chapter 4: Printing Prepress & Output
This course deals with preparing your files for output to a variety device ranging from laser printers to imagesetters, and computer-to-plate/press (CTP) systems. As the course progresses, students will become aware of the proofing cycle, color correction, trapping, imposition, bindery, estimation and the evolving role of the service bureau and the printer in the area of digital prepress.
efficient PCs and Macs font management
industry layout standards
media size according to the imagesetter, CTP (Computer to Plate) & printing machine
appropriate image resolution
halftoning & dot, PPI, LPI and DPI (pixel/inch, line/inch & dot/inch)
color trapping and separations
color corrections and color calibration
output considerations including native layout formats
printable file formats TIFF, PDF, EPS and PS
networking and selection and relationships with service bureaus.
Chapter 5: post Press
- Creasing & Folding
- Die Cut
- stitching & punching
- foil printing & embossing (block)
- UB coating
- counting & packing
- Industry visit