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Search Engine Optimization

Course Analytics

Introduction to SEO
In this competitive world of online business a sound knowledge of SEO (Search Engine Optimization) gives the companies a definite edge over its rivals. No wonder then that SEO training is highly respected for delivering quantifiable benefits to any online business with respect of its ROI (return on investment). Any service which is so highly useful is bound to have a large fan following. This is exactly the case with SEO as more and more people want to know its entire process as it guarantees a very fruitful career.

It is with the intention of helping all such people that GMAC has developed a training module which in its curriculum includes every aspect of SEO. Its curriculum is so exhaustive that once a candidate goes through it thoroughly he becomes extremely efficient in handling any scale of SEO operations in any organization.

The curriculum at GMAC includes such important SEO themes which is sure to give the students a complete knowledge about SEO functionality. Giving due importance to every aspect of SEO the entire curriculum is divided into various chapters with every chapter further divided into several sections. This allows the students to understand every aspect of SEO operations completely. The topics included in the curriculum of GMAC are discussed below.

 

  • Course Outline

  •  Routine Mode: 2 Months, 5 days in a week, 2 hours a day
  •  Rapid Mode: 1 Month, 5 days in a week, 4 hours a day
  •  Eligibility: 10+2 of any stream

    Chapter 1: SEO On-Site Optimization

    •   Title, Meta Tags and Heading Tags
    •   Anchor Text
    •   Page Limit Size
    •   Number of links on a page
    •   SiteMaps
    •   Keyword Research
    •   Search Site Functionality
    •   Store Searched Keywords
    •   Coding Standards
    •   SEO Header and Footer
    •   Image Tag Optimization
    •   Robots.TXT
    •   Creation of SEO Site Analysis Report,
    •   Website SEO Report Monthly or Weekly.

    Chapter 2: SEO Off-Site Optimization

    •   Directory Submission,
    •   Forum and Blog Signatures,
    •   Press Releases, Link Building,
    •   Blog Reviews and Promotion,
    •   Social Bookmarking,
    •   Article Submission,
    •   Viral Marketing,
    •   RSS Feeds,
    •   Free Backlink Creation,
    •   Increase Page Rank

    Chapter 3: Advanced SEO Techniques

    •   Training on SEO Dynamic Optimization,
    •   Flash Optimization,
    •   URL Rewriting,
    •   Advanced Keyword Research,
    •   Competitor Research,
    •   Localization - Local Optimization,
    • Categorization and Internal Links Structure

    Chapter 4: Goals of Search Engine Optimization

    •   SEO On-Site Optimization
    •   SEO Off-Site Optimization
    •   Advanced SEO Techniques

 

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