MSCMCAJ-101 : Introduction to Communication
Communication: Meaning, Need, Types, Models (SMCR, Shanon & Weaver Model, SMRC Model, Laswell Model, Osgood Model, Dance Model, Schramm Model, Gerbner’s Model, New Comb Model, Convergent Model, Gate Keeping Model) Theories of Communication (Hypodermic needle, Two step & Multistep, Commercial, Play theory, Uses & Gratification.
MSCMCAJ-102 : Introduction to Mass Communication
Mass Communication, Meaning, Need, Types, Elements of Mass Communication, Model of Mass Communication (Lazarfield Two Step flow, Dependency model, Agenda Setting & Effect Model, Model of Gate Keeping) Theories of Mass Communication,
MSCMCAJ-103 : Introduction to Journalism
Journalism: Meaning, Definition, Glossary, History, Purpose or Role, News: Definition, Types, Elements of News, Source of News, Structure of News, Leads, Types of Leads, Head Line, Type of Headline, Quality of News, How to write news, Types of news writing, News room & its structure & Role. Journalist, Qualities, Role, Trends in Modern Journalism.
MSCMCAJ-104 : Introduction to Advertising
Advertising: Meaning, Attributes, Origin, Developments, Goals, History of Indian Advertising, Process of Advertising, Publicity Versus Propagandas versus Sale Promotion, Role of Advertising, Advertising Types, Principles, Steps in Advertisement Planning, Advertising Agency, Function & Role. Selection of Advertising & Agency, Parts of an Advertisements, Advertising ethics.
MSCMCAJ-105 : Introduction to Computers
Introduction to Computers, Characteristics of Computers, Generations of Computers, Classification of Computer, Importance of Computer, Computer Organization, Input Unit, Output Unit, CPU, Input/Output Devices, Computer Viruses, Number System & Computer Arithmetic, Binary Number System, Octal Number System, Hexadecimal Number System, Conversions from One
MSCMCAJ-106 : Communication and Soft Skills
Essentials of Grammar:
Letter & Resume Writing:
Group Discussion & Presentation:
Exercises in Public Speaking.
Exercises in news writing, reporting. Visits to newspapers. Making print, audio and video advertisements. Visit to Ad Agency and report on its functioning. Examples gathering relating to Publicity, Propaganda, Sales promotion through. Computer operations Exercises in the use of internet, MS Office, MS Word, MS Powerpoint, Paintbrush Writing letters, drafting applications Exercises in grammar Preparing resume Exercises in voice modulation Exercises in interviews, group discussions Presentations with audio‐visual aids. Preparing e‐newspaper. Presentation on related subject with PPT
MSCMCAJ-201 : Introduction to Media Technologies
Media, Meaning, History & Origin, Classification of Media, History & Development of TV, Radio, Newspaper, Magazines, Cinemas in India,
Structure of All India Radio & Door Darshan, Traditional Media, Meaning & Role, Difference between Traditional& Electronic Media.
MSCMCAJ-202 : Introduction to Public Relations
Public Relations: Meaning, Definition, Need for P.R., History of P.R., Programme,
Public, Tools of P.R, Importance of P.R, Ethics of P.R., Image Advisory, Role & Function, Importance, Qualities of P.R.O, Objective of P.R., How to conduct P.R. Campaign.
MSCMCAJ-203 : Journalistic Reporting & Editing
Journalistic Writing; Meaning, Forms( News, Editorial, Features, Middle, Articles, difference between all formats), Reporting; Meaning, Types of Reporting, Tips on Reporting, Objectivity, Report writing for all media. Editing; Meaning, Symbols & Usages, Need & Principles of Editorial Desk, Proof Reading, Newspaper Meaning & its Production Steps, Difference between Newspaper and Magazines, Pages of Newspaper.
MSCMCAJ-204 : Advertising Design & Principles
Advertising Design; Meaning,
Making of Advertisement, Background, Layout steps, Function of Layout, Design & Layout, Types of Design, Principles of a Good Layout, Appeal of an Advertisement, Principles of Good Advertisement, Regulations of an Advertisement.
MSCMCAJ-205 : Project Report
Every student will be assigned a project at the beginning of First semester and it will be pursued by him/her under the supervision of an internal supervisor. The project report will be on the topics related to and taught in the first year of M. Sc. The project report shall carry 100 marks (25 internal and 75 external) and shall be evaluated by an external examiner. The project will be submitted with the institute as well as the University in the following area:
Conducting /participating in PR campaign.
Writing News, Editorial, Feature, Middle article.
Beat reporting for Newspaper, Radio and TV.
Making a design & layout for Advertisement for Paper & TV.
MSCMCAJ-301: Introduction to Printing Technologies
Printing; its meaning, History, Origin, Types of Printing Process, Elements of Printing, Paper, Comparison between Printing Process, Traditional Printing Vs Modern Typography, Type size, Type Style, Colours.
MSCMCAJ-302 : Introduction to Production Technologies
T.V & Radio Production, Post & Pre Production Stages, Story Treatment, Scripts, Storyboards, Budget, Floor Plan, Sets, Make up Costume, Jewellery, Lights, Audio, Shots, Shooting Schedule, Crew for Production, Post Production & Editing.
MSCMCAJ-303 : Introduction to Newspaper Management
Meaning of Management, Principles of Management, Structure, Co-ordination, Motivation, Control, Decision Making, Departmentalization, Ownership Pattern, Liasoning with Govt. Depts, Editorial Management, Advertising Management,
Circulation Management, Factors affecting Circulation, Functions, Personal & Financial Management, Printing Management, Need of Morgue.
MSCMCAJ-304 : Introduction to Copywriting, Visualization & Campaign Effectiveness
Meaning of Copywriting & Visualization, Qualities of Visualizer as a part of Advertising, Copywriting & Visualizing Role & Significance, Process of Visualization, Creative Visualization, Copywriting in Advertisement, Appeals, Advertisement Effectiveness, Difference between Advertising & P.R.
MSCMCAJ-305 : Introduction to Mass Communication & Society
Uses, Effects & Representation, Meaning of Effects, Theories of Media Effects, Effects of Media on Education, Mass Media and Indian Family, Children, Women, Need for Audience Studies, Media & Communication, Violence in Media, its effect on Society, Violence in News.
Visit to printing press‐Offset Press, Letter Press, Screen‐Printing.
Acquaintance with the functioning of different types of printing processes, types of printing paper, printing colour.
Printing in traditional style and modern typography – for leaflet poster etc.
Writing scripts for various radio and TV formats.
Preparing projects related to radio and TV discussions, interviews, documentaries/ features etc.
Copywriting for advertisements.
Conducting research studies.
News analysis for radio and TV channels.
Writing storyboard for 10 minutes of TV programme with budget .
Preparing shooting schedule for TV programme.
MSCMCAJ-401: Introduction to Communication Research
Research; Meaning , Definition, Types, Methods of Research, Research Problems, Designing a Research Problem, Objective of a Good Research, Significance of Research, Research Design; Meaning, Qualities of Research Design, Steps of Research Design, Hypotheses, Qualities of Hypotheses, Sampling; Sampling Procedure, Types of Sampling, Data Collection; Techniques of Data Collection, Processing & Analysis, Interpretation and Report Writing, Role of Computer in Research.
MSCMCAJ-402: Introduction to Photography
Photography; Meaning, Definition & History of Photography,
Tools of Photography, Camera; Parts of a Camera (Shutter, Apertures, Lens, Films), Types of Camera, Quality of Photograph, Role of Visualizations, Shots, Roles of Lightings, How to take a good picture, Role of Subject, Editing & Development of Photograph. Manual & Computerized. Composition of Photograph, Photo Journalism, its Role & Importance.
MSCMCAJ-403: Mass Communication Ethics & Laws
History of Mass Media; Writing to Communication, Freedom of Press or Media, Press Code & Ethics, PCI, Code of Journalistic Ethics, Censorship and Control in the Press and other Media, Press ownership & monopoly, Media Laws, Media Organization, Press Commission, ABC, RNI & Defamation.
MSCMCAJ-404: New Media Technologies
Stand alone technologies to convergence, Its history in India, New Media Technology, Till Present, DTH, Internet, History , Meaning, Definition, Role,Process, Information Superhighway, Globalization,
I.T. Regulations & Committees.
MSCMCAJ-405: Project Report
Every student will be assigned a project at the beginning of Fourth semester and it will be pursued by him/her and present research proposal before starting the data collection phase under the supervision of an internal supervisor. The project report will be on the topics related to and taught in the first year of M. Sc. The project report shall carry 100 marks (25 internal and 75 external) and shall be evaluated by an external examiner. The project will be submitted with the institute as well as the University.