Search engine marketing or SEM is a process to get your brand's or services visibility through paid ads in search engine and search engine partner networks by creating and bidding on ads by use of Google Adwords or Bing Ads. To run ads on various networks like Search, Display, Video, Mobile, Shopping and Universal app in Google's ads eco system, Google adwords is key platform used by the earch engine marketer. It works on a realtime bidding process and quality of the Ads. The same can be run through the bing ads but the reach of bing is limited. We have developed a best detailed search engine marketing training course. We have the industry experts who are delivering the whole training. We have very good feedback from the students,That's Why, We are best Search engine marketing training Institute in Delhi , India.
- What is Google Ads
- Bidding & Auctions
- What is Campaign?
- What is Adgroups?
- Google Ads Campaign Structure
- Key difference between Ads and Keywords?
- Billing & Account Setup
- Types of Google ads?
- Keyword Match Types
- Advanced Bidding Methods
- Conversion Tracking Setup
- Boost Performance with Optimization Score
- Increase Conversions with Performance Planner
- Ad Extension
- Bid Adjustment
- Identifying fraud click on your ad
Introduction to Google Search Ads-
- Grow Your Business with Google Ads
- Explore the Value of Google Search
- Understand the Google Ads Auction
- Deliver the Right Message with Text Ads
- Make Ads Relevant with Search Ad Extensions
- Increase Efficiency with Automated Bidding
- Reach Valued Customers with Search Audiences
- Live Exercise- Creating Search Ad Campaign
- Search Ad Campaign-Best Practices & Data Analysis
Introduction to Google Display Ads-
- Grow Your Business with Google Ads
- Identify Campaign Types on Google Display Ads
- Reach Users on Google Display Ads
- Increase Efficiency with Automated Bidding
- Deliver the Right Message on Google Display Ads
- Increase Conversions with Performance Planner
- Live Exercise- Creating Display Ad Campaign
- Building a Right Display Marketing Strategy
- Display Ad Campaign-Best Practices & Data Analysis
Introduction to Video Ads-
- Discover the Value of YouTube
- Connect with Your Audience on YouTube
- Know Video Ad Formats
- Explore Creative Essentials for YouTube
- Understand YouTube for Action
- Live Exercise- Creating Video Ad Campaign
Introduction to Shopping ads-
- Grow Your Retail Business with Google
- Reach More Customers with Shopping Campaigns
- Drive Shoppers In-store with Local Product Ads
- Promote Your Brand with Showcase Shopping Ads
- Grow Your Business with Google Ads
- Increase Efficiency with Automated Bidding
- Increase Conversions with Performance Planner
Bing Ads
- Introduction to Bing Ads
- Setting Up Bing Search Ads campaign
- Bing Ads Best Practices