BSCMCAJ-101: Principles of Communication – I
Fundamentals of Communication
Process of Communication
Forms of Communication
PRACTICALS: P – 1.2
a) Writing an application, business letter, memo and personal resume
b) Develop an awareness of Reading to Learning procedure
c) State reading purpose & comprehension
d) Listening exercise – listening to news on Radio & TV
e) Conversation & lecture
BSCMCAJ-102: Global Comparative Media
Global market place
Global media environment
Ethical and legal considerations
BSCMCAJ-103: Information Technology
1. Introduction to information technology
2. Introductory concepts and applications of computers
3. Fundamentals of computers
4. Data processing
5. Operating system
6. Introduction to multimedia
PRACTICALS: P – 1.3:
BSCMCAJ-104: History & Industry of Mass Communication
1. Introduction to Mass Communication
2. Introduction to Journalism
3. The Psychology and Sociology of Media Audiences
4. Model of Mass communication
5. Issues in Communication
BSCMCAJ-105: Communication & Soft Skills
UNIT I Essentials of Grammar:
UNIT II Office Management:
UNIT III Letter & Resume Writing:
UNIT IV Presentation Skills:
UNIT V Interview Preparation:
UNIT VI Group Discussion & Presentation: • Definition
The student will be evaluated on the basis of :
his / her presentation style
Feedback of Faculty & Students
Visit to Newspaper offices. Exercises in spoken and written languages. Listening exercises, reading exercises. Public speaking. Exercises in different types of interviews. Introduction to computers, networking, MS Office, Word, Excel, PowerPoint,
BSCMCAJ-201: Mass Communication Concepts and Processes
1. Mass Communication
2. Mass Communication and other forms of Mass Communication
3. Functions of Mass Communication
4. Theories of Mass Communication
5. Tools of Mass Communication:
6. Journalism and Mass Communication
BSCMCAJ-202: Print Media & Photo Journalism
2. News Media Operations.
4. News Agency Journalism
6. Photographic equipment
7. Camera and Photo
8. Photographing people
9. News values for pictures
PRACTICALS: P – 1.4
1. Discussion and analysis of newspapers and news magazines
2. Preparing Display boards on important news events/topical issues
3. Cameras, Lens and other Accessories
4. Different kind of Shots
5. Photography for Advertising
6. Photo - Feature
7. Field assignments and their evaluation
BSCMCAJ-203: Reporting & Editing - I
BSCMCAJ-204: Communication Skills
Theories of Communication
a) Hypodermic Needle – Theory
b) Two-step & Multi-step Theory
c) Commercial Theory d) Play Theory
e) Uses & Gratification Theory
f) Selective Exposure, Selective Perception & Selective Retention Theory
g) Individual Difference Theory
Models of Communication
a) SMR Model
b) SMRc Model
c) Shanon & Weaver Model
d) Laswell Model
e) Osgood Model
f) Dance Model
g) Convergent Model
h) Gate Keeping Model
Telephone handling manners
Preparation of matters of Meetings
BSCMCAJ-205: Computer Application for Journalism
PRACTICALS: P – 1.5 COMPUTER LAB
Writing News for different mass media viz. Newspaper, Radio, TV, Advertising.
Analysis of Newspapers, Writing Headlines .
Writing notices, agendas and minutes.
Use of Adobe PageMaker, Corel Draw, Illustrator, Photoshop, Corel Shop.
BSCMCAJ-301: Reporting Techniques & Skills Part - I
1. The Business of Mass Media & Reporter.
2. Gathering The News
3. Skills For Writing News
4. Types Of Reporting
5. Writing The Story
6. Extracting Stories from outside copies
7. Clarity And Accuracy
Part - II
8. Writing The Story - II
9. Writing For Magazines
Part - III
11. Photo Journalism
12. Glossary of Newspaper terminology
BSCMCAJ-302: Editing: Concepts & Processes PART I
2. Basic Editorial Set
3. Editorial Set - up of a Magazine
4. Into The Newsroom
5. Editing Desk vs Reporting - Section: Chief Sub - Editor (s), Sub - Editors and their functions; Their Relationship with:
(a) The News Bureau & Its Chief,
(b) Chief Reporter & Other Reporters, Correspondents, Stringers, Freelancers.
(c) The Photo Section: Chief Photographer & Other Photographers;
(d) Cartoonists & Illustrators.
6. Working of The News - Room. Co-ordination Process:
a) Co-ordination of The News Room With The Press And Its Various Sections. Namely - Composing, Proof - Reading, Processing, Make-UP, Dark - Room, Printing And Such Others And Their Functions.
b) With The Advertisement Department.
c) With The Circulation And Promotion.
7. Sources From Where Copy Comes: New Agencies & Syndicates (PTI & UNI) ; Internal Sources - Reporters ; Approaches to Different Types of Copies.
Part - II
9. Editing Processes
Part – III
10. Language Skills for the Desk: Modern Conventions, Punctuation, Some facts on Spellings, Principles behind Modification
Part - IV
11. Writing The Headline: Purpose of headlines. Headline defined, the head schedule, Basic Skills for successful headline writings, Evolution of headline typography. Counting the head, hedging the count, Head writing by computers, Headline styles, Polishing the headlines.
Part - V
12. Newspaper Make
13. Planning Of Pages
Part - VI
14. Front Page
Part - VII
15. Morning And Dak Editions
REPORTING AND EDITING LAB
BSCMCAJ-304: TV Journalism & Programme Formats
BSCMCAJ-305: Television Production:
Visit to TV station. Practical on 2=3 beat reporting for TV. Files on leads, types of news. Writing press notes. Writing for magazines. Writing editorials, Middles, Letters to Editor, Profiles, Book reviews, film reviews,
BSCMCAJ-401: Basics of Camera, Lights and Sound Camera:
(a) Video camera, Types of video camera
(b) Different types of shots, camera movements, Tilt, Track, Crane movements etc.
(c) Lenses: Different types of lenses and their application
(a) Lights and lighting
(b) Basics of lighting, Techniques
(c) Different types of lights used in videography
(d) Use of filters & reflectors
(a) What is sound? Unit of sound, Voicing
(b) Types of microphones, use of audio mixers for recording & editing of sound
BSCMCAJ-402: Advertising: Concepts & Principle
1. Introduction to Advertising
2. Purpose of Advertising
3. Types of Advertising
4. Advertising as a Communication Tool
(a) Communication Process & Advertising
(b) Communication Principles, Theories applied to advertising
5. Advertising as a Marketing Tool
(a) Concept of Marketing & advertising
(b) Marketing Mix - 5 P's in marketing
(c) Segmentation of consumer & positioning of product
6. Advertising as a PR Tool
(a) Relationship of Advertising & Public Relation
(b) Corporate/Institutional Advertising
7. Advertising Theories
8. Role & effects of Advertising
(a) Negative & Positive Effects
(b) Advertising & Society
(c) Advertising & Development
(d) Role of advertising in National Economy
(e) Social/Public Advertising.
BSCMCAJ-404: Press Laws & Media Ethics
1. Press, Law, Society & Democracy
2. Constitutional Safeguards to Freedom of Press
3. Press Commissions & their recommendations
4. Press & Registration of Books Act
5. Working Journalist Act
6. Law of Libel & Defamation
7. Contempt of Court
8. Parliamentary Privileges
9. Press Council Act
10. Official Secret Act
11. Right to Information
12. Copyright, Intellectual Property Right
13. Social Responsibility of Press
14. Ethics, Self-Regulation & Freedom of Expression
BSCMCAJ-405: Television Production Lab
BSCMCAJ-406: Operation & Handling of Video Equipments (Camera, Lights & Sound Lab) Camera:
BSCMCAJ-501: Event Management: Principles and Methods
1. Role & importance of exhibitions
2. Objectives of the exhibition
3. Advantage of exhibition over other devices
4. Importance of direct contact
5. Choosing the right exhibition - Where to participate
6. Why exhibitions sell? Concept of neutral territory
7. PR for an exhibition
8. Trade Fair: Uses & Abuses
9. Gauging Cost Effectiveness
PRACTICALS P – 5.1 : EVENT MANAGEMENT LAB
BSCMCAJ-502: Organization and Management
1. Media organization
3. Human Resource Planning & Process
4. Foundations of Behavior
5. Control Tools and Techniques
6. Establishing a Media Organization
BSCMCAJ-503: Research Methodologies for Media Research: Definitions, Methods, Selection & Formulation of Research Problem, Hypothesis, Sampling, Research Designs, Processing & Analysis of data, Statistical Analysis, Findings, Report Writing.
Survey : Meaning, Concept, Utility, Planning, Organising & Conducting survey, Public Opinion Survey, Readership Survey.
Market Research : Principles of Market Research , Theories of Segmentation & Positioning, Pre-Testing, Post ¬Testing.
PRACTICALS P – 5.2 : RESEARCH METHODOLY FOR MEDIA LAB
Designing & implementation of Pre-testing / Evaluation tools for audio, video, print, display & publicity material.
BSCMCAJ-504: Cyber Journalism
1. Cyber Journalism
2. Writing for Web Media
3. Presentation & Layout
4. Analysis of important Indian News
PRACTICALS P – 5.3:
• Hardware & Software
• Web Search Engines,
• Net Surfing,
• Creating E-mail Accounts,
• Sending & Receiving Mails,
• Downloading sites,
• Hypertext Transfer Protocol (HTTP),
• Hypertext Mark - up Language (HTML)
BSCMCAJ-505: Public Relations
1. Role of Public Relations in Corporate Image Building
2. Functions of Public Relations
3. PR as distinguished from Marketing, Sales Promotion & Advertising
4. PR Techniques
5. Relationship & Duties of the PR Practitioner - Value of IPR Code & the International Codes of Conduct
6. Functions of PR Department & Manager - Advantages & Disadvantages
7. PR consultancy - Its advantages & disadvantages
8. PR programme planning
9. Evaluating results of PR work
10. Press Relation & its principles
11. The News Release - Seven point formula & its importance
12. Writing Techniques, Press Event & Organising them
13. Internal PR – Media & Techniques
14. Employee Relations
15. Exhibition PR & its planning
Designing of display material for an event Arranging an exhibition Research based articles and reports, formulating questionnaires, Survey on topic of interest to media, conducting opinion poll through News Paper and TV, interviews, etc.
Cyber reporting and editing. Net Surfing, Creating e‐mail accounts, Writing a blog. Preparing a PR campaign. Crisis Management in an imaginary situation. Organising Press event/Mock Press Conference.
BSCMCAJ-601: World Media Scenario Objective: The media constitute a very powerful force in modern society. Power, however, carries enormous responsibility, especially in the present day globalised work place. Thus, the aspiring global media persons must know the complex international media scenario to work across time zones and cultural barriers.
1. World Media scenario since the World War - II : The Cold War Days, Emergence of the Third World Countries, The Non Aligned block and its relevance.
2. Colonisation of Communication: 10% population dominating 90% of global news agencies, the news syndicates and mammoth TV network. Why?
3. Integration between Information and Armament: Close encounters between information & armament, media & military.
4. Use of media by power blocks, super powers.
5. Demand for a new information order by developing countries.
6. Bilateral, multi-lateral & regional information corporation.
7. Non-Aligned news pool.
8. Struggle for News between developing & developed countries.
9. Barriers to the flow of news.
10. International practices on visual coverage & regulation in media exchange.
11. UN resolutions on Media related issues.
12. The Gandhian Approach.
13. The New Information Age.
BSCMCAJ-602: Contemporary Media Technology Objective: Media Technologies are both evolutionary and revolutionary. With newer technological innovations replacing the old technologies, the Mass Communication scenario is changing at a very fast pace. This course intends to acquaints the students with the contemporary media technology.
1. The conventional media scenario (Radio, TV & Newspaper).
2. New Information Communication Technologies: Need and Cultural contexts.
3. IT & Information Management.
4. Moving on Digital Era:
What is Digitalisation?
Internet < E-Commerce, Broadcasting, Cable TV, Video Technology
Impact of TV
Digital Media & Entertainment Technology
New Technological Devices
New Communication Revolution
5. Globalisation Process: Cultural Globalisation Perspective, Impact of globalisation
Making of a Radio Station FM Radio Process of Setting Up and Operating an FM Radio Station in India Accounstics Microphones Use and Mixing of Sound, Audio Effects, Music Voice Modulations Radio Journalism Key Elements of Radio Writing Announcements, Talks, Feature-Documentaries, Plays, Dialogue Writing, Newsreel, Discussions, Interviews, Newswriting, Commericlas/Jingles
BSCMCAJ-604: Government Information System
The need for Government publicity.
Basic principles of Government publicity- Government publicity guidelines-Operation of Government publicity. Maintaining press relations through press conferences, press releases, press tours. Supporting service like background, research, references and photo coverage. Government information system. Part B Handling Government and other information sources Information needs for a journalist in social, developmental, national and international areas. The press information officers in Ministry and Government Departments. The Press Information Bureau. The UN, UNESCO and World bank officers as source of information. The CII, FICCI, as information sources for business, industry. The Bombay Stock Exchange Directory and the Registrar of Companies as sources for profile on companies.
Every student will be assigned a project at the end of Fifth semester and it will be pursued by him/her and present research proposal before starting the data collection phase under the supervision of an internal supervisor. Both the subject and the
BSCMCAJ 606 Practical
Group discussions on world media scenario
Visits to AIR/FM radio stations, PIB Offices
Files on different aspects of radio production
Exercises in Radio Jockeying
Recording of various radio formats‐announcements, commentaries, talks, features, documentaries, discussions, interviews, jingles
Use of social networking sites for communication‐blogs, tweets, facebook etc.
Using and uploading material for Online radio and TV, Youtube.
PPT presentation on Government and Other international information sources.