B.Sc. In Mass Communication And Journalism

University Bachelor Degree in Mass communication and Journalishm

Introduction

Introduction to Mass Communication & Journalism
GMAC offers Mass Communication course focusing the theoretical and practical characteristics. Framing the discussion within a mass communication, mass media and new media will be examined from both medium and message perspectives. The transmission and transformation of content will be discussed in terms of corporate interests, behavioral dynamics, national and
From a practical perspective, students will be encouraged to engage with mass media through different mediums, taking into account the various theoretical positions discussed.

Objectives:
1. To make students aware of technical and aesthetical aspects of Television Journalism
2. To develop capacity of evaluation and analysis of the events happening around us
3. To develop skills for writing script, Voice Over and for these medium
4. To know and understand the moral and legal responsibilities of Journalism and medium of Mass Communication

Course Content

Semester 1

BSCMCAJ-101: Principles of Communication – I
Fundamentals of Communication
Process of Communication
Forms of Communication
Oral Communication
Listening skills
Reading skills

PRACTICALS: P – 1.2
a) Writing an application, business letter, memo and personal resume
b) Develop an awareness of Reading to Learning procedure
c) State reading purpose & comprehension
d) Listening exercise – listening to news on Radio & TV
e) Conversation & lecture

BSCMCAJ-102: Global Comparative Media
Media
Global advertising
Global market place
Global campaign
Global media environment
Ethical and legal considerations
Case studies

BSCMCAJ-103: Information Technology
1. Introduction to information technology
2. Introductory concepts and applications of computers
3. Fundamentals of computers
4. Data processing
5. Operating system
6. Introduction to multimedia

PRACTICALS: P – 1.3:
Computer Lab

BSCMCAJ-104: History & Industry of Mass Communication
1. Introduction to Mass Communication
2. Introduction to Journalism
3. The Psychology and Sociology of Media Audiences
4. Model of Mass communication
5. Issues in Communication

BSCMCAJ-105: Communication & Soft Skills

UNIT I Essentials of Grammar:

UNIT II Office Management:

UNIT III Letter & Resume Writing:

UNIT IV Presentation Skills:

UNIT V Interview Preparation:

UNIT VI Group Discussion & Presentation: • Definition

The student will be evaluated on the basis of :
his / her presentation style
Feedback of Faculty & Students
General Etiquette

BSCMCAJ-106: Practical
Visit to Newspaper offices. Exercises in spoken and written languages. Listening exercises, reading exercises. Public speaking. Exercises in different types of interviews. Introduction to computers, networking, MS Office, Word, Excel, PowerPoint,

Semester 2

BSCMCAJ-201: Mass Communication Concepts and Processes

1. Mass Communication
2. Mass Communication and other forms of Mass Communication
3. Functions of Mass Communication
4. Theories of Mass Communication
5. Tools of Mass Communication:
6. Journalism and Mass Communication

BSCMCAJ-202: Print Media & Photo Journalism

1. Journalism
2. News Media Operations.
4. News Agency Journalism
5. Photography
6. Photographic equipment
7. Camera and Photo
8. Photographing people
9. News values for pictures

PRACTICALS: P – 1.4
1. Discussion and analysis of newspapers and news magazines
2. Preparing Display boards on important news events/topical issues
3. Cameras, Lens and other Accessories
4. Different kind of Shots
5. Photography for Advertising
6. Photo - Feature
7. Field assignments and their evaluation

BSCMCAJ-203: Reporting & Editing - I
1. Reporting
2. Editing
3. Functions
4. Structure
5. Headlining

BSCMCAJ-204: Communication Skills

Theories of Communication
a) Hypodermic Needle – Theory
b) Two-step & Multi-step Theory
c) Commercial Theory d) Play Theory
e) Uses & Gratification Theory
f) Selective Exposure, Selective Perception & Selective Retention Theory
g) Individual Difference Theory

Models of Communication
a) SMR Model
b) SMRc Model
c) Shanon & Weaver Model
d) Laswell Model
e) Osgood Model
f) Dance Model
g) Convergent Model
h) Gate Keeping Model

Written Communication
Telephone handling manners
Preparation of matters of Meetings
Verbal Communication
Non-Verbal Communication

BSCMCAJ-205: Computer Application for Journalism

PRACTICALS: P – 1.5 COMPUTER LAB

BSCMCAJ‐206
Writing News for different mass media viz. Newspaper, Radio, TV, Advertising.
Analysis of Newspapers, Writing Headlines .
Writing notices, agendas and minutes.
Use of Adobe PageMaker, Corel Draw, Illustrator, Photoshop, Corel Shop.

Semester 3

BSCMCAJ-301: Reporting Techniques & Skills Part - I
1. The Business of Mass Media & Reporter.
2. Gathering The News
3. Skills For Writing News
4. Types Of Reporting
5. Writing The Story
6. Extracting Stories from outside copies
7. Clarity And Accuracy

Part - II
8. Writing The Story - II
9. Writing For Magazines
10. Articles

Part - III
11. Photo Journalism
12. Glossary of Newspaper terminology

BSCMCAJ-302: Editing: Concepts & Processes PART I

1. Introductory
2. Basic Editorial Set
3. Editorial Set - up of a Magazine
4. Into The Newsroom

5. Editing Desk vs Reporting - Section: Chief Sub - Editor (s), Sub - Editors and their functions; Their Relationship with:
(a) The News Bureau & Its Chief,
(b) Chief Reporter & Other Reporters, Correspondents, Stringers, Freelancers.
(c) The Photo Section: Chief Photographer & Other Photographers;
(d) Cartoonists & Illustrators.

6. Working of The News - Room. Co-ordination Process:
a) Co-ordination of The News Room With The Press And Its Various Sections. Namely - Composing, Proof - Reading, Processing, Make-UP, Dark - Room, Printing And Such Others And Their Functions.
b) With The Advertisement Department.
c) With The Circulation And Promotion.

7. Sources From Where Copy Comes: New Agencies & Syndicates (PTI & UNI) ; Internal Sources - Reporters ; Approaches to Different Types of Copies.

Part - II
9. Editing Processes

Part – III
10. Language Skills for the Desk: Modern Conventions, Punctuation, Some facts on Spellings, Principles behind Modification

Part - IV
11. Writing The Headline: Purpose of headlines. Headline defined, the head schedule, Basic Skills for successful headline writings, Evolution of headline typography. Counting the head, hedging the count, Head writing by computers, Headline styles, Polishing the headlines.

Part - V
12. Newspaper Make
13. Planning Of Pages

Part - VI
14. Front Page

Part - VII
15. Morning And Dak Editions

BSCMCAJ‐303
REPORTING AND EDITING LAB

BSCMCAJ-304: TV Journalism & Programme Formats

BSCMCAJ-305: Television Production:

BSCMCAJ‐306
Visit to TV station. Practical on 2=3 beat reporting for TV. Files on leads, types of news. Writing press notes. Writing for magazines. Writing editorials, Middles, Letters to Editor, Profiles, Book reviews, film reviews,

Semester 4

BSCMCAJ-401: Basics of Camera, Lights and Sound Camera:
(a) Video camera, Types of video camera
(b) Different types of shots, camera movements, Tilt, Track, Crane movements etc.
(c) Lenses: Different types of lenses and their application

Lighting:
(a) Lights and lighting
(b) Basics of lighting, Techniques
(c) Different types of lights used in videography
(d) Use of filters & reflectors

Sound:
(a) What is sound? Unit of sound, Voicing
(b) Types of microphones, use of audio mixers for recording & editing of sound

BSCMCAJ-402: Advertising: Concepts & Principle

1. Introduction to Advertising

2. Purpose of Advertising

3. Types of Advertising

4. Advertising as a Communication Tool
(a) Communication Process & Advertising
(b) Communication Principles, Theories applied to advertising

5. Advertising as a Marketing Tool
(a) Concept of Marketing & advertising
(b) Marketing Mix - 5 P's in marketing
(c) Segmentation of consumer & positioning of product

6. Advertising as a PR Tool
(a) Relationship of Advertising & Public Relation
(b) Corporate/Institutional Advertising

7. Advertising Theories

8. Role & effects of Advertising
(a) Negative & Positive Effects
(b) Advertising & Society
(c) Advertising & Development
(d) Role of advertising in National Economy
(e) Social/Public Advertising.

BSCMCAJ-404: Press Laws & Media Ethics
1. Press, Law, Society & Democracy
2. Constitutional Safeguards to Freedom of Press
3. Press Commissions & their recommendations
4. Press & Registration of Books Act
5. Working Journalist Act
6. Law of Libel & Defamation
7. Contempt of Court
8. Parliamentary Privileges
9. Press Council Act
10. Official Secret Act
11. Right to Information
12. Copyright, Intellectual Property Right
13. Social Responsibility of Press
14. Ethics, Self-Regulation & Freedom of Expression

BSCMCAJ-405: Television Production Lab

BSCMCAJ-406: Operation & Handling of Video Equipments (Camera, Lights & Sound Lab) Camera:

Lights :

Sound :

BSCMCAJ-407: Practical

Semester 5

BSCMCAJ-501: Event Management: Principles and Methods
1. Role & importance of exhibitions
2. Objectives of the exhibition
3. Advantage of exhibition over other devices
4. Importance of direct contact
5. Choosing the right exhibition - Where to participate
6. Why exhibitions sell? Concept of neutral territory
7. PR for an exhibition
8. Trade Fair: Uses & Abuses
9. Gauging Cost Effectiveness

PRACTICALS P – 5.1 : EVENT MANAGEMENT LAB

BSCMCAJ-502: Organization and Management
1. Media organization
2. Management
3. Human Resource Planning & Process
4. Foundations of Behavior
5. Control Tools and Techniques
6. Establishing a Media Organization

BSCMCAJ-503: Research Methodologies for Media Research: Definitions, Methods, Selection & Formulation of Research Problem, Hypothesis, Sampling, Research Designs, Processing & Analysis of data, Statistical Analysis, Findings, Report Writing.
Survey : Meaning, Concept, Utility, Planning, Organising & Conducting survey, Public Opinion Survey, Readership Survey.
Market Research : Principles of Market Research , Theories of Segmentation & Positioning, Pre-Testing, Post ¬Testing.

PRACTICALS P – 5.2 : RESEARCH METHODOLY FOR MEDIA LAB
Designing & implementation of Pre-testing / Evaluation tools for audio, video, print, display & publicity material.

BSCMCAJ-504: Cyber Journalism
1. Cyber Journalism
2. Writing for Web Media
3. Presentation & Layout
4. Analysis of important Indian News

PRACTICALS P – 5.3:
INTERNET :
• Hardware & Software
• Web Search Engines,
• Net Surfing,
• Searching,
• Creating E-mail Accounts,
• Sending & Receiving Mails,
• Downloading sites,
• Hypertext Transfer Protocol (HTTP),
• Hypertext Mark - up Language (HTML)

BSCMCAJ-505: Public Relations
1. Role of Public Relations in Corporate Image Building
2. Functions of Public Relations
3. PR as distinguished from Marketing, Sales Promotion & Advertising
4. PR Techniques
5. Relationship & Duties of the PR Practitioner - Value of IPR Code & the International Codes of Conduct
6. Functions of PR Department & Manager - Advantages & Disadvantages
7. PR consultancy - Its advantages & disadvantages
8. PR programme planning
9. Evaluating results of PR work
10. Press Relation & its principles
11. The News Release - Seven point formula & its importance
12. Writing Techniques, Press Event & Organising them
13. Internal PR – Media & Techniques
14. Employee Relations
15. Exhibition PR & its planning

BSCMCAJ‐506
Designing of display material for an event Arranging an exhibition Research based articles and reports, formulating questionnaires, Survey on topic of interest to media, conducting opinion poll through News Paper and TV, interviews, etc.
Cyber reporting and editing. Net Surfing, Creating e‐mail accounts, Writing a blog. Preparing a PR campaign. Crisis Management in an imaginary situation. Organising Press event/Mock Press Conference.

Semester 6

BSCMCAJ-601: World Media Scenario Objective: The media constitute a very powerful force in modern society. Power, however, carries enormous responsibility, especially in the present day globalised work place. Thus, the aspiring global media persons must know the complex international media scenario to work across time zones and cultural barriers.
Contents:
1. World Media scenario since the World War - II : The Cold War Days, Emergence of the Third World Countries, The Non Aligned block and its relevance.
2. Colonisation of Communication: 10% population dominating 90% of global news agencies, the news syndicates and mammoth TV network. Why?
3. Integration between Information and Armament: Close encounters between information & armament, media & military.
4. Use of media by power blocks, super powers.
5. Demand for a new information order by developing countries.
6. Bilateral, multi-lateral & regional information corporation.
7. Non-Aligned news pool.
8. Struggle for News between developing & developed countries.
9. Barriers to the flow of news.
10. International practices on visual coverage & regulation in media exchange.
11. UN resolutions on Media related issues.
12. The Gandhian Approach.
13. The New Information Age.

BSCMCAJ-602: Contemporary Media Technology Objective: Media Technologies are both evolutionary and revolutionary. With newer technological innovations replacing the old technologies, the Mass Communication scenario is changing at a very fast pace. This course intends to acquaints the students with the contemporary media technology.

Contents:
1. The conventional media scenario (Radio, TV & Newspaper).
2. New Information Communication Technologies: Need and Cultural contexts.
3. IT & Information Management.
4. Moving on Digital Era:
What is Digitalisation?
Internet < E-Commerce, Broadcasting, Cable TV, Video Technology
Impact of TV
Digital Media & Entertainment Technology
Telecommunication Revolution
New Technological Devices
New Communication Revolution
5. Globalisation Process: Cultural Globalisation Perspective, Impact of globalisation

BSCMCAJ-603: Radio
Making of a Radio Station FM Radio Process of Setting Up and Operating an FM Radio Station in India Accounstics Microphones Use and Mixing of Sound, Audio Effects, Music Voice Modulations Radio Journalism Key Elements of Radio Writing Announcements, Talks, Feature-Documentaries, Plays, Dialogue Writing, Newsreel, Discussions, Interviews, Newswriting, Commericlas/Jingles

BSCMCAJ-604: Government Information System

Part A

Publicity System
The need for Government publicity.
Basic principles of Government publicity- Government publicity guidelines-Operation of Government publicity. Maintaining press relations through press conferences, press releases, press tours. Supporting service like background, research, references and photo coverage. Government information system. Part B Handling Government and other information sources Information needs for a journalist in social, developmental, national and international areas. The press information officers in Ministry and Government Departments. The Press Information Bureau. The UN, UNESCO and World bank officers as source of information. The CII, FICCI, as information sources for business, industry. The Bombay Stock Exchange Directory and the Registrar of Companies as sources for profile on companies.

BSCMCAJ 605
Every student will be assigned a project at the end of Fifth semester and it will be pursued by him/her and present research proposal before starting the data collection phase under the supervision of an internal supervisor. Both the subject and the

BSCMCAJ 606 Practical
Group discussions on world media scenario
Visits to AIR/FM radio stations, PIB Offices
Files on different aspects of radio production
Exercises in Radio Jockeying
Recording of various radio formats‐announcements, commentaries, talks, features, documentaries, discussions, interviews, jingles
Use of social networking sites for communication‐blogs, tweets, facebook etc.
Using and uploading material for Online radio and TV, Youtube.
PPT presentation on Government and Other international information sources.

Duration

3 Years, 6 Semesters, 6 days in a week, 4 hours a day

Eligibility

10+2 in any steam